SM Beauty Ball
6 May 2016

Everyone knows how much I love make up and it’s not for it’s shallow purposes but because the art of transformation one can do with it it simply astounding. It’s exactly that – an art that has been used and passed down for centuries. It’s amazing what a simple touch here and sweep there can do enhance one’s beauty and boost their confidence. This art is further perfected by makeover masters—artists who have honed their craft, creating all the little ways and looks for transformation.

Being the hub for all things beauty, SM knunderstands that behind every gorgeous goddess is a makeup maven to make her more beautiful. So this year, they recognised the talents who have made women beautiful for decades. They wanted to honour makeup experts for their contribution to beauty- as they deserve for they are the masters behind all the beautiful faces you see everywhere.

The event was a tribute to all those who excelled in the business.

The original Makeover Masters such as Fanny Serrano, James Cooper, and Jessie Mendez came up onstage to be awarded as pillars and pioneers of the industry.

And the 2016 Makeover Masters were also introduced.

These are the most sought-after makeup experts were chosen based on talent, clientele, and professional excellence.

Escorted by their celebrity muses, these masters got the attention the so deserved. This time the spotlight was on them.

Cristine Duque was with Denise Laurel, Jake Galvez with Vice Ganda, Jigs Mayuga with Cheska Kramer, Denise Ochoa with Jodi Sta. Maria, Robbie Pinera with Anne Curtis, and Mickey See with Jolina Magdangal.

The best part of the event was that I heard the make up experts each received a ‘PRO-Card’, which entitles the bearer to discounts and perks from SM Beauty!

But it doesn’t stop there. After holding the Beauty Ball for the pros, SM will hold the SM Beauty Makeover Event for every makeup fan.

To be held this coming 7th and 8th of May – Drop by the SM Megamall Fashion Hall on these days for free makeovers and beauty discounts! A beauty show will be held in the evening, featuring the craft of the 2016 Makeover Masters.

Whether you’re an amateur beauty buff or an expert makeup maven, SM will help you achieve the beautiful art of makeover. Dive into all the beauty SM has to offer and join the SM Beauty Makeover Event this May! Don’t forget to check the Facebook ( and Instagram page (@smbeautyph) for more details.

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